Review From User :
Amazon is both "missionary and mercenary" and is a line from Brad Stone, the author of The Everything Store: Jeff Bezos and the Age of Amazon. That to me sums this book up.
Given recent events, aka Hachette-Amazon, it's required reading for anyone involved in the publishing industry. I think Amazon customers should also read it.
Also, I suggest reading the reviews written by some of the people mentioned in the book, including Mr. Bezos wife. But only after reading the book.
I'm a bit surprised at the negative reaction from some of these people because I didn't think the book was a smear job on either Bezos or the company he started and still runs. It lays out a business template of someone driven to success.
My take on Bezos from this book (which might totally be wrong, I'm sure his wife knows him better): he wants to win. It's not about making money (although I'm sure he doesn't complain) but about winning.
I'm a fan of Amazon simply because eBooks resurrected my writing career after traditional publishing said it was over. I tell writers it's the best time ever to be an author. I've been able to re-publish my extensive backlist and get it to writers and Amazon facilitates that. I was recently able to publish a free Sneak Peak containing excerpts and author notes from 42 of my books and make it live on Amazon (and other platforms). What bookstore or publisher would do that
Also, every interaction I've had with Amazon employees (including a day long visit in January) has been positive. They view authors as customers too, which is key.
That said, after reading this book, I also cast a leery eye at the future and make plans in case Bezos winning comes at the cost to me and my career.
In a small Arizona town, a man counts his blessings: a loving wife, two teenage daughters, and a job that allows him to work at home. Then “The Store” announces plans to open a local outlet, which will surely finish off the small downtown shops. His concerns grow when “The Store’s” builders ignore all the town’s zoning laws during its construction. Then dead animals are found on “The Store’s” grounds. Inside, customers are hounded by obnoxious sales people, and strange products appear on the shelves. Before long the town’s remaining small shop owners disappear, and “The Store” spreads its influence to the city council and the police force, taking over the town! It’s up to one man to confront “The Store’s” mysterious owner and to save his community, his family, and his life!